Skip to content

Introductory offer: $0 setup and free migration from your current CRM(for a limited time)See pricing

Ferrylend

Feature

Lender matching that shows its work

Put each lender's box in once, by program. Every deal then gets a ranked shortlist of the lenders it fits, and a matrix that says exactly why each one passed, warned or failed.

  • Lender matching: Core and up

Plans from

$69/ user / month

Billed monthly, or less billed annually. No seat minimum.

Setup fee
$0 (introductory offer)
Data migration
Free (introductory offer)

Introductory offer, for a limited time.

  • We import your data from your current CRM or spreadsheets.
  • Month to month. Export your data any time.
  • Programs and rules per lender

    A lender can have several programs (A paper, renewals, sole prop), each with its own amount range and rules marked hard, soft or informational.

  • 27 metrics to match on

    Revenue, deposits, ADB, NSFs, negative days, trend, positions, holdback, time in business, credit, state, industry, entity type and more.

  • Four clear outcomes

    Eligible, Eligible with warnings, Needs data or Ineligible, plus a score to rank lenders within each group.

  • A matrix with reasons

    Lenders down the side, criteria across the top, green, amber and red cells with the deciding rule in a tooltip.

  • Near misses flagged

    When a deal misses a hard rule by a little, a chip says so, so you know when to ask the lender for an exception.

  • Always current

    Matches re-run when the deal, its statements or its positions change. No stale shortlists.

Storing a lender's box

Every lender in the directory has a type (MCA, loan, line of credit, SBA, equipment or factoring), a status, a submission email, contacts, commission defaults and a renewal threshold. Under it sit programs, each with a paper grade, a product, a minimum and maximum amount and the factor, term and commission ranges the lender offers.

Rules attach to programs. Each rule is a metric, an operator and a value: monthly true revenue at least $15,000, time in business at least 12 months, existing positions at most 2, state not in a list, industry not restricted. The quick criteria form covers the common limits in one screen; the rule builder handles everything else. You can also upload lenders from a CSV.

The metrics a rule can use
GroupMetrics
Cash flowMonthly true revenue, monthly gross deposits, average daily balance, deposits per month, NSFs in a month (max), NSFs (total), negative days in a month (max), negative days (total), revenue trend %, bank statements on file
Existing debtExisting positions, existing MCA payments per month, current holdback %, open position with this lender
The requestRequested amount, requested ÷ monthly revenue, deal type
The businessTime in business (months), state, industry, NAICS code prefix, entity type, sole proprietor, home-based business, DataMerch hit
The ownersOwner FICO (highest), owner ownership % (highest)

Hard, soft and informational rules

Funder guidelines are rarely absolute. A hard rule disqualifies the program when it fails. A soft rule only warns and lowers the score, which suits limits the lender bends for the right file. An informational rule is shown but never decides anything.

When the deal is missing the data a hard rule needs (no credit score yet, no statements entered), the result is Needs data instead of a guess. The matrix tells you which field to fill in.

How results are ranked

  1. Eligible: every hard and soft rule passes.
  2. Eligible with warnings: every hard rule passes, some soft rules fail.
  3. Needs data: no hard rule fails, but at least one cannot be checked yet.
  4. Ineligible: at least one hard rule fails.

Within each group, programs are ordered by score. The tooltip on every cell reads like "Requires $20,000+ revenue; this merchant has $17,450", so a processor can explain a decision without opening the lender's guidelines. Read more in how lender matching works.

From shortlist to submission

Pick lenders straight from the matrix and build the submission. If you know something the rules do not, you can still submit to an ineligible lender. That choice is recorded in the audit log with who made it.

Decline reasons that come back on submissions are kept per lender, so when a lender keeps declining deals your rules say are eligible, you can see it and update the rules.

Questions

What data does matching use?

A profile built from the merchant, its owners, the statement figures entered on the deal, existing positions and the request itself. Change any of those and the matches re-run.

Can a lender have different criteria for different products?

Yes. Each lender can have several programs, each with its own product type, amount range and rules.

Can I submit to a lender the deal does not match?

Yes. Submit anyway is allowed and written to the audit log, so managers can review it.

Does it check DataMerch or pull credit?

No. DataMerch hit and owner FICO are fields you record on the deal; matching uses them, but there is no DataMerch integration or credit pull.

Which plan includes matching?

Lender matching is included in every plan. See the pricing page.

See it on your own deals.

Tell us about your shop. We set up your workspace and import your data from your current CRM.