For Business loan brokers
A CRM for business loan brokers
Place term loans, lines of credit, SBA and MCA deals from one pipeline. Keep every lender's criteria, send clean packages, compare offers and get paid on every funded file. From $69 per user per month. Introductory offer: $0 setup and free migration from your current CRM. Send us your export and we map and run your first import with you.
- Business loans
- Lines of credit
- SBA
- Equipment
- Merchant cash advance
Plans from
$69/ user / month
Billed monthly, or less billed annually. No seat minimum.
- Setup fee
- $0 (introductory offer)
- Data migration
- Free (introductory offer)
Introductory offer, for a limited time.
- We import your data from your current CRM or spreadsheets.
- Month to month. Export your data any time.
Commercial loan brokers and funding advisors who place small business financing across several products and lenders.
Every product in one pipeline
Lenders, programs and offers are tagged MCA, loan, line of credit, SBA, equipment or factoring, and deals as loans or lines, so a merchant who needs two products stays one record.
Lender criteria by program
Minimum revenue, time in business, credit, amount, state, industry and entity type per program, checked against each deal automatically.
Packages built once
Per-lender email templates with merge fields and the documents from the deal, sent from your own email.
Commission splits
Expected and received commissions, split between reps and referral partners, with clawbacks and disputes tracked.
Follow-up that happens
Tasks with due dates, typed notes, and an activity timeline on every lead, merchant and deal.
Placing the right product, not just the one you know
A business owner rarely knows whether they need a term loan, a line of credit or an advance. The broker's value is knowing which lender says yes to which profile. Each lender in the directory has programs with a product type, amount range and terms, so the same deal can be matched against loan, line of credit and MCA programs at once.
Lender matching uses the merchant's time in business, credit score, revenue and industry, the requested amount and the ratio of request to monthly revenue. Programs come back Eligible, Eligible with warnings, Needs data or Ineligible, so you can see in a minute whether the file is bankable or belongs with a revenue-based lender.
Applications and documents
Term lenders ask for more paper than MCA funders: tax returns, financial statements, business licenses, proof of ownership. The deal's document list has a type for each, and stips track what each lender asked for and what has arrived. Documents can be verified or rejected with a reason, and every upload is on the timeline.
Merchants can start with your public application form, which collects the business and owner details, a credit range, consent and recent bank statements, then becomes a lead assigned to the rep who shared the link.
Comparing offers across products
Offers are entered per lender. The offer calculator handles monthly, biweekly, weekly and daily payment schedules with a term or a number of payments, and works out the total payback, the payment, fees and the net funding after payoffs. Your commission can be based on the advance, the net or the payback.
For an amortizing term loan with a stated interest rate, use our free business loan payment calculator to show the client the monthly payment and total interest. The offer calculator itself works on a total payback amount, which is how factor-rate and fixed-fee products are quoted.
A pipeline that matches longer cycles
Loan files take days or weeks, not hours. The deal pipeline shows time in status on every card, stage history on every deal, and tasks with due dates so follow-ups do not depend on memory. Owners see the whole board; reps see their own deals unless you share.
Custom fields on leads, merchants and deals hold whatever your lenders ask for that is not built in, such as collateral notes or the purpose of funds detail.
Is it a fit?
A good fit when
- Brokers placing a mix of term loans, lines of credit, SBA, equipment and MCA
- Teams that keep a long list of lenders and want criteria checked automatically
- Shops paying reps and referral partners a split of each commission
- Brokers who want an application link to send to clients
Not the right tool (yet) when
- Amortization schedules inside deal offers (offers work on total payback; use the free calculator for interest-rate loans)
- Credit pulls and business credit reports
- E-sign and sending from a connected mailbox (coming soon)
Questions
Is this only for merchant cash advance?
No. MCA has the deepest tooling, but lenders, programs, deals and offers handle term loans, lines of credit, SBA, equipment and factoring in the same pipeline.
Can I store my own lender criteria?
Yes. Add programs per lender and rules on revenue, time in business, credit, amount, state, industry, entity type and more, each marked hard, soft or informational.
Can I import my existing contacts?
Yes. Upload a CSV or XLSX file, map the columns, and duplicates are skipped. Save the mapping as a preset for next time.
Is there a setup fee?
Setup is $0 (introductory offer). Plans are priced per user per month and published on the pricing page.
Related
- FeatureLender matchingStore every lender's criteria once and see which lenders each deal qualifies for, with the rule behind every pass, warning and fail. Built for MCA and business lending.Read
- FeatureSubmissions to lendersBuild a submission package once, send it to the lenders you pick from your own email, and track every status, stip request, decline reason and offer per lender.Read
- FeatureDeal pipelineA deal pipeline built for lending: 22 statuses in five phases, board and table views, time in status, stips and conditions, underwriting notes and a locked pricing block.Read
- FeatureCommissions and reconciliationTrack expected versus received commissions per funded deal, split them with reps and partners, handle clawbacks, and reconcile lender commission statements line by line.Read
- SolutionSBA loan brokersA CRM for SBA loan brokers and packagers: track long SBA files with stips and tasks, keep lender criteria, compare offers and place bridge or MCA alternatives.Read
- SolutionLine of credit brokersA CRM for brokers placing business lines of credit: lender criteria, statements, matching, submissions, offers, commissions and renewal follow-up.Read
- SolutionEquipment finance brokersA CRM for equipment finance and leasing brokers: lender programs by credit tier and amount, applications, documents, submissions, offers and commissions.Read
- Free toolBusiness loan payment calculatorCalculate the monthly payment, total interest and total cost of an amortizing business term loan from the amount, interest rate and term. Free and instant.Read
- Free toolISO commission calculatorCalculate an ISO's commission on a merchant cash advance: base points, upsell from the buy and sell rate, commission basis, rep and partner splits and clawback exposure.Read
Run the whole pipeline in one place.
Tell us about your shop. We set up your workspace and import your data from your current CRM.