Why renewals matter
A merchant who paid down an advance on time is the easiest deal you will place: the funder knows them, the paperwork is light and the merchant already trusts you. Funders know it too, and many contact good merchants directly when they become eligible. The broker who sees the window first usually keeps the deal.
- RenewalA renewal is a new advance to a merchant who has paid down an existing one. It pays off the remaining balance, and eligibility usually starts at 40 to 60% paid in.
- Paid-in percentagePaid-in percentage is how much of an advance's payback a merchant has remitted so far. Funders use it to decide when a merchant can renew.
Percent paid
Funders set their own renewal rules. Many look for the merchant to have paid in around half of the payback, some earlier and some later, and some also require a minimum number of payments or months. Keep each funder's rule on record rather than assuming one number.
A $60,000 advance at a 1.30 factor has a payback of $78,000, collected in 130 daily payments of $600.
payback = 60,000 x 1.30 = 78,000 paid in = 69 payments x 600 = 41,400 percent paid = 41,400 / 78,000 = 53.1% remaining = 78,000 - 41,400 = 36,600 50% reached at 39,000 / 600 = 65 payments (about 3 months at 21 a month)
At 53.1% this merchant is past a 50% line. The remaining $36,600 matters as much as the percentage, because a renewal pays it off first. That is the subject of the renewal conversation.
Beyond the percentage
| Signal | Good sign | Warning sign |
|---|---|---|
| Payment history | Every payment cleared, no returns | Returned debits, a modified payment, a missed week |
| Revenue trend | Deposits flat or rising since funding | Deposits falling, so a larger payment will not fit |
| Other positions | No new advances since funding | A new position taken mid-term |
| Balances | ADB holding or rising | More negative days than at funding |
| The merchant | Asking about growth, a new location, equipment | Asking how to lower the payment |
A merchant asking to lower their payment is not a renewal prospect in the usual sense. They may need a different product or a conversation about consolidation, and pushing a bigger advance on them is how early defaults happen.
Keeping the numbers current
Percent paid is only as good as the payment data behind it. Most funders send remittance reports or show balances in their portal. Update your records at least weekly for merchants close to their threshold, and fresh statements will be needed for the renewal anyway: ask for the latest month when you call.
How the CRM helps
Each funded deal keeps a remittance ledger: use Record remittance for payments or the lender's remitted-to-date total, or import a lender's remittance report for many deals at once. Each lender has its own Renewal threshold, with an organization default behind it.
Funded → Renewals groups merchants into Eligible now, Eligible within 30 days and Later, with an estimate of when each one gets there. The funded deal's servicing status sits beside it, so you skip merchants who are behind. See renewals and the renewals help article.
Questions
When is a merchant eligible to renew a merchant cash advance?
Each funder sets its own rule. Many look for around half of the payback paid in, some earlier or later, and most also want a clean payment history. Check the funder's renewal threshold and the merchant's paid-in percentage.
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Related lessons
- Commissions and renewalsThe renewal conversationHow to run a renewal call, be honest about net funding after the payoff, and a worked renewal where the old balance comes out of the new advance.
- Funded deals, commissions and reportsRenewal eligibility and the renewals queueHow the renewal threshold is chosen, when a merchant turns eligible, how to work the Renewals tab and start the renewal deal before the lender calls them.
- Funded deals, commissions and reportsPayback, percent paid and paceHow the CRM works out remitted, percent paid, balance, pace and the payoff date from the payments you record or import, with a worked example.
- Processor playbookThe renewals queue and renewal filesRead the Renewals page to see who is eligible now and soon, then prepare the renewal deal: fresh statements, the payoff position and a quick resubmission.
- Help centerRenewalsSee which funded merchants are ready to renew, which are close, and start the renewal deal in one click.