The cast
A single advance can touch five or six businesses. Knowing who does what keeps you from promising something only another party controls, and it explains why each one asks the questions it does.
| Party | What they do | What they want |
|---|---|---|
| Merchant (and owner) | The business that sells its future receivables; the owner signs the application and usually a guaranty | Cash quickly, at a payment the business can carry |
| ISO or broker | Finds the merchant, collects documents, submits to several funders, presents offers | A funded deal, a fair commission and a merchant who renews |
| Sub-ISO or referral partner | Brings the deal to an ISO instead of contracting with funders directly | A share of the ISO's commission, paid reliably |
| Funder | Underwrites, prices, contracts, funds and collects the remittances | Merchants who pay in full, from brokers who send clean files |
| Syndicator or participant | Puts up part of the money for a funder's deal in exchange for a share of the payments | Returns on capital, spread across many deals |
Behind them sit service providers: the bank or ACH processor that runs the debits, the card processor on split-funded deals, and verification and collections vendors. They are paid fees and rarely appear in a broker's day.
ISOs, sub-ISOs and why the layers exist
An ISO (independent sales organization) is a broker with signed ISO agreements with funders. The agreement sets the commission schedule, the clawback window, submission rules and what the ISO may and may not do. A sub-ISO has no agreements of its own, or only a few, and sends deals through a larger ISO that does. The sub-ISO gets reach; the ISO gets deal flow and keeps a share of the commission.
Some funders sell direct to merchants as well as through brokers, and some large ISOs also fund small deals themselves. The labels describe roles on a given deal, not fixed identities. The lender matching track covers how that affects where you submit.
Follow the money on one deal
Take a florist with $55,000 a month in deposits. A funder approves a $30,000 advance with a buy rate of 1.32. The ISO sells it at 1.38. The funder pays 6 points of base commission plus the upsell, deducts a 2% origination fee and has a syndicator taking 25% of the deal.
payback = $30,000 x 1.38 = $41,400 origination fee = $30,000 x 2% = $600 net to merchant = $30,000 - $600 = $29,400 upsell points = (1.38 - 1.32) x 100 = 6 points ISO commission = $30,000 x (6 + 6) / 100 = $3,600 sub-ISO share = $3,600 x 50% = $1,800 (if a sub-ISO brought it) syndicator share = 25% of each remittance = $10,350 of the $41,400, before fees
| Who | Gets | When |
|---|---|---|
| Merchant | $29,400 by wire or ACH | At funding, after the verification call |
| ISO | $3,600 commission | Commonly a few business days after funding, subject to clawback |
| Sub-ISO | $1,800 split | After the ISO is paid, on the ISO's schedule |
| Syndicator | 25% of each payment, less the funder's fees | As the merchant remits, over the life of the deal |
| Funder | The rest of the $41,400, plus the $600 fee | As the merchant remits; it carries the risk of default |
Notice the timing. The merchant and the broker are paid up front. The funder and its syndicators are paid only as receivables come in, and they take the loss if the merchant stops paying. That is why funders write a clawback into the ISO agreement: if the merchant defaults in the first weeks, the commission comes back. The funder's cash out on this deal is $29,400 to the merchant plus $3,600 to the ISO, $33,000 in all, against $41,400 expected back over the coming months.
How the CRM helps
Each deal records the sales rep, the ISO or broker company, the underwriter and the lender, and companies can be typed as ISO or broker, lead vendor or syndicator. Lender records hold the clawback window and renewal threshold from your agreement. When a deal funds, commission tracking creates the expected commission and applies each rep's or partner's split, so the sub-ISO's share is on record before anyone asks.
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Related lessons
- Merchant cash advance 101What a merchant cash advance is (and is not)A merchant cash advance buys a share of a business's future sales for cash today. How it differs from a loan, who uses one and why the difference is argued.
- Merchant cash advance 101Fees, points, buy rate and sell rateOrigination fees, net funding, broker points, buy rate versus sell rate and upsell, with a worked example of the commission and the full cost to the merchant.
- Commissions and renewalsHow MCA brokers get paidPoints on the funded amount, upsell between buy and sell rate, residuals where they exist, clawbacks on early default and when the money actually arrives.
- Commissions and renewalsSplitting commissions with reps, partners and sub-ISOsHouse and rep splits, sub-ISO and referral partner shares, fronters and closers, a worked example of one commission split four ways, and why it goes in writing.
- Lender matching and submissionsWorking with direct funders or through larger ISOsSubmitting straight to funders versus placing deals through a larger ISO or broker: commission, control, speed and transparency, with the trade-offs laid out.
- Help centerFunded deals and commissionsMark a deal funded, track expected commissions and splits, record what the lender pays you, and handle clawbacks.
- Help centerSet up your lendersAdd the lenders you work with, their submission details and commission terms, their programs and products, the criteria that decide which deals they take, and what each one requires.