The map
An MCA can go from a first call to money in the bank in two or three days, and many do. The speed hides how many hand-offs there are. Each stage below has a clear exit condition, and most lost deals die waiting at one of them.
| Stage | What happens | Typical time |
|---|---|---|
| Lead | Inquiry, list, live transfer or referral comes in | Call within minutes for inbound |
| Application | Rep qualifies and gets a signed application | Same day to a few days |
| Documents | Bank statements, MTD, ID, voided check collected | Hours to several days |
| Underwriting | Shop analyzes statements; funders review the file | Hours to a day |
| Offers | Approvals, declines and counter-offers come back | Same day, often within hours |
| Contract | Funder sends the agreement and any required disclosure | Same day as acceptance |
| Funding call | Funder verifies the owner, terms and bank account | Minutes, once scheduled |
| Funded | Net funding sent; commission becomes receivable | Often within a day of the call |
| Servicing | Daily or weekly remittances | The life of the advance |
| Renewal | Merchant qualifies to go again | Often at 40 to 60% paid in |
Lead, application and documents
Inbound leads go cold fast, so the first call should come within minutes. On it, the rep pre-qualifies on five things: monthly revenue, time in business, industry, existing advances and the amount needed. A merchant who passes signs an application, which also authorizes the credit pull.
Then the stips: usually three to six months of business bank statements, an MTD statement, the owner's ID and a voided check, with processing statements for card-heavy merchants and payoff letters for consolidations. Chasing documents is where most of the days go. A file missing one statement page will come back from every funder.
Underwriting, offers and contract
Before anything goes out, a processor works the statements: true revenue, average daily balance, NSFs, negative days and existing positions. That analysis decides which three to five funders fit. The submission package goes to each, and responses come back as offers, requests for more stips, or declines with a reason.
The rep lays the offers side by side for the merchant, who picks one. The funder then sends the contract, with the state disclosure where one is required, for signature. Final stips often appear here: an updated MTD, a bank login, proof of ownership.
Funding call, funded and servicing
Before wiring, the funder runs a verification or funding call with the owner: who they are, that they understand the payback, payment and frequency, that the bank account is theirs, and that they have not taken another advance since applying. Owners who do not pick up, or who give answers that contradict the application, stall the deal at the finish line. Brief merchants on the call in advance.
Funded means net funding has gone out and the broker's commission is now receivable, usually paid within days and subject to clawback for an early default. Then the advance is serviced: remittances come in daily or weekly, and the funder tracks performance.
Renewal closes the loop
Once a merchant has paid in enough of the payback, commonly 40 to 60%, funders will consider a renewal: a new advance that pays off the remaining balance and puts fresh cash in the account. A merchant who paid well is the easiest deal a broker places, which is why funders also call them directly. Tracking paid-in percentage is how a broker gets there first. The renewal lesson goes deeper.
How the CRM helps
Ferrylend follows this lifecycle closely. Leads come in by import or your application link and convert into deals. The deal pipeline runs from App In, Collecting Docs through Offers In and Contracts Signed to Funded, with days in status on every card and stips tracked per deal. Lender matching and submissions handle the send, the offer calculator handles the comparison, and the renewals list shows who is eligible now, within 30 days or later.
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Related lessons
- Start hereThe deal lifecycle in one pageHow a lead becomes a funded deal in the CRM: convert, documents, lender match, submission, offer, funding, commission and renewal, and where each lives.
- Sales and merchant conversationsQualifying a deal in five minutesThe short list of facts that decides whether a merchant's deal can be placed: revenue, time in business, positions, credit, industry, state and bank health.
- Lender matching and submissionsMatching a deal to the right three to five lendersWhy shotgunning a deal to every lender backfires, how to screen on hard and soft criteria, what to do with unknowns, and a worked example against four lenders.
- Commissions and renewalsRenewal readiness: when a merchant can go againHow to tell a merchant is ready to renew: percent paid, payment history, revenue trend, each funder's own renewal rule and the signals on the account.
- Help centerTurn a lead into a dealCreate the merchant, its owner and a new deal from a lead in one step, or add the deal to a merchant you already have.
- Help centerSubmit a deal to lendersBuild one email per lender from your template, or a copy kit for lenders you submit to on their portal, attach the package, and track every response.
- Help centerRenewalsSee which funded merchants are ready to renew, which are close, and start the renewal deal in one click.