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Ferrylend

Lending know-how · Lesson 3 of 7

Qualifying a deal in five minutes

Decide in about five minutes whether a deal is placeable, and with which kind of lender, before asking for documents.

5 min Updated

Why qualify fast

Collecting documents for a deal no lender will fund wastes the merchant's time and yours, and it ends with a disappointed merchant. A few direct questions early on tell you whether to push ahead, set different expectations, or point the merchant somewhere else. Ask them conversationally, not as an interrogation, but get answers to all of them.

The must-know facts

Five-minute qualification

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Reading the answers

Rough guide for merchant cash advance. Your own lenders' criteria decide.
AnswerWhat it suggests
Under about $10,000 a month in depositsVery few MCA lenders will look; consider whether financing helps at all
Under 6 months in businessA narrow set of lenders; set expectations on amount and cost
Three or more existing positionsOnly lenders that take later positions; check whether another payment is affordable
Restricted industry (for example cannabis or adult)Only specialist lenders, or none
Many recent NSFsLikely declines this month; a cleaner month may change that
Steady revenue, 2+ years, 680+ credit, no positionsMay qualify for a bank line or term loan, which costs less

A no is useful too

Telling a merchant honestly that their deal is not placeable today, and what would change that, earns more future business than a week of chasing documents for a certain decline.

How the CRM helps

Record the answers on the lead in Ferrylend and they carry over to the deal when you convert it. Once the deal has its revenue, time in business, credit and positions, lender matching shows which of your lenders it fits and which rule rules each one out, so your five-minute read is checked against real criteria.

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0 of 7 lessons in Sales and merchant conversations

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