The deal lifecycle in one page

Every file in a lending shop follows the same road: someone shows interest, you collect paperwork, you find lenders who will fund it, you send it out, you get offers back, the merchant signs, the money moves, you get paid, and months later you do it again. The CRM gives each of those steps a home so nothing lives only in somebody's inbox.

The rest of this page walks the road once, so you know what each screen is for before you learn it in detail.

A lead is a business you are working before it becomes a real file. Leads arrive four ways: typed in with New lead (or Quick add), imported from a spreadsheet under Import, sent by a vendor or partner and imported the same way, or submitted through your online merchant application link. Applications from that link arrive as new leads from the source Web application, with the signed consent and any bank statements attached.

While you work a lead, its status tells the team where it stands: New, Hot Lead, Cold Lead, Attempting, App Out, and at the end Converted, or one of the nurture and closed statuses such as Future, Not Responsive, Dead, Disqualified or Do Not Contact.

When the merchant sends an application, open the lead and click Convert. The Convert to deal dialog creates three records at once: the merchant (the business), its owner (the person who signs and guarantees), and a deal (this request for funding). You can also attach the deal to a merchant you already have, which is how a returning customer should be handled. The lead is marked Converted and links to the new deal.

A new deal starts in App In - Collecting Docs. The Documents & stips tab is the checklist of what the file still needs (your owner can set conditions that are added to every new deal). Upload the application, the bank statements and anything else a lender will ask for. On the Bank statements tab, enter each month's figures: deposits, true revenue, average daily balance, NSFs and negative days. AI statement parsing that reads the PDFs for you is Coming soon.

The Lenders tab is where the deal meets your lender list. Under Lender matches, every active lender program is checked against the deal's numbers and marked Eligible, Eligible with warnings, Needs data or Ineligible, with the reason. Only programs of the deal's Product are checked, and the Readiness column says whether the file has every field and document that lender requires (Ready) or what is still missing; the Application tab is where you fill those fields in. Tick the lenders you want and click Submit: the CRM builds the submission email with the right documents for each lender (or, for a lender you submit to on its own portal, a copy kit of every field in the order the portal asks), and each one is tracked under Submissions with its status (Submitted, Approved, Declined and so on). Today submissions go out from the app; sending them from your own Gmail or Outlook mailbox is Coming soon.

When a lender approves, add their offer under Offers on the same tab. Offers sit side by side so the rep can present them honestly. Accepting one marks the other open offers superseded and moves the deal to Offer Accepted - Preparing Contracts. By default the deal's pricing locks at that stage, so the numbers you presented cannot drift; a manager can unlock it, and the unlock is recorded.

The stages after that follow the paperwork: Merchant Reviewing Contracts, Contracts Signed - Final Stips, then Funded - In Repayment. Some forward moves are checked before they happen. For example, a deal cannot move to funded without a signed contract and a completed funding verification. If something is missing, the app says what; owners and managers can choose Move anyway, and that override is recorded. E-sign for contracts is Coming soon; for now, track the lender's contract on the deal.

Once the deal is in a funded stage, a Funded tab appears on it. Mark funded there records the lender, funded date and amount, factor rate, payback, payment and frequency, and creates the expected commission with its rep and partner splits. The deal now also shows in Funded, where payments are tracked with Record remittance.

Commissions has four views: Overview, All commissions, Payouts and Reconcile. You record what each lender actually paid you, reconcile a lender's commission statement against your funded deals, and see what you owe each rep and partner.

A funded merchant becomes renewal eligible when the share of its payback collected reaches a threshold (50% unless your organization or the lender says otherwise). Funded → Renewals lists who is eligible now, who is close and who comes later. Start renewal on the funded deal creates a new deal for the same merchant, linked to the original, and the road starts again at step 3.

• StipsStips (stipulations) are the documents or conditions a funder requires before or after approval: bank statements, ID, a voided check, payoff letters and so on.
• Submission packageA submission package is the email or upload an ISO sends a funder: the application, bank statements, MTD, ID and voided check, with a clear subject line and summary.
• Factor rateThe multiplier that sets what a merchant repays on a cash advance: advance amount times factor rate equals the total payback, usually 1.10 to 1.55.
• RenewalA renewal is a new advance to a merchant who has paid down an existing one. It pays off the remaining balance, and eligibility usually starts at 40 to 60% paid in.
• Commission splitA commission split divides the commission a funder pays on a deal between the house, the closer and any sub-ISO or referral partner, by agreed percentages.

Deals move through a fixed set of stages grouped into four phases. You will see them on the deal board, in the Move stage menu and in reports.