You have thirty seconds
An ISO desk at a busy funder receives hundreds of submissions a day. The first person to touch yours is deciding one thing: does this go to an underwriter now, later, or not at all? A clear subject line and a summary block at the top of the email answer that question without opening a single attachment.
The subject line
Use the format the lender asks for, exactly. If it has none, a common pattern is the business name, the amount and your shop's name:
Rosa's Kitchen LLC - Ask $40,000 - Your ISO Name Rosa's Kitchen LLC - Ask $40,000 - 2nd position - Your ISO Name
Avoid "URGENT", exclamation marks and vague subjects like "New deal". They make the email harder to find later, and they do not move it up the queue.
The summary block
Put the numbers the lender screens on at the top, in the same order every time. A template like this works for most MCA funders:
| Line | Example |
|---|---|
| Business (legal name and DBA) | Rosa's Kitchen LLC, dba Rosa's |
| Industry and state | Full-service restaurant, Florida |
| Time in business | 18 months (opened April 2025) |
| Requested amount | $40,000 |
| Avg monthly true revenue | $48,000 (4-month average; deposits $52,500) |
| Open positions | 2: about $310 daily and $1,150 weekly |
| NSFs and negative days | 2 NSFs and 1 negative day last month; none before |
| Guarantor credit | 610 (soft pull, this month) |
| Use of funds | Walk-in cooler replacement and summer inventory |
| Notes | Revenue up 12% over four months. Owner open to weekly payments. |
Then a short sentence or two of context if the deal needs it, for example why the NSFs happened. End with your name, direct phone and email. That is the whole email.
Attachments
- Signed application. Every page, signed and dated.
- Bank statements. Usually the last three to six months, all pages, as the bank produced them. Never re-typed or edited.
- Month-to-date activity for the current month, when the lender asks for it.
- Owner ID and a voided check or bank letter.
- Processing statements for card-heavy merchants, and payoff letters if the deal consolidates existing positions.
Name files so a person can tell what they are: RosasKitchen_Statement_2026-08.pdf, not scan0012.pdf. Keep the total under the lender's size limit (25 MB is common); if the files are larger, compress the PDFs rather than splitting the package across emails.
- Submission packageA submission package is the email or upload an ISO sends a funder: the application, bank statements, MTD, ID and voided check, with a clear subject line and summary.
- StipsStips (stipulations) are the documents or conditions a funder requires before or after approval: bank statements, ID, a voided check, payoff letters and so on.
- MTD statementAn MTD (month-to-date) statement shows a merchant's bank activity from the start of the current month to today, so funders see what happened after the last full statement.
What lenders hate
- Numbers in the email that do not match the statements.
- Missing pages, or a statement month skipped without explanation.
- Positions left out of the summary that the underwriter finds in the bank activity.
- A deal sent again a week later with nothing new, as if it were a fresh file.
- Chasing for an answer an hour after submitting.
- Ten emails for one deal, each with one attachment.
Before you send
Pre-send check
0 of 8How the CRM helps
The submission builder in Ferrylend writes one email per lender from a template in Settings → Email templates, fills merge tags such as the business name and amount, follows each lender's subject format, and lists only received documents as attachments with the total size shown. Send it with Open in email or Copy, then Mark sent so the submission is recorded. Sending from a connected Gmail or Outlook mailbox is Coming soon. See submissions to lenders and Submit a deal to lenders.
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Related lessons
- Lender matching and submissionsMatching a deal to the right three to five lendersWhy shotgunning a deal to every lender backfires, how to screen on hard and soft criteria, what to do with unknowns, and a worked example against four lenders.
- Lender matching and submissionsSubmission etiquette: the rules lenders expect you to followSubmit only with the merchant's consent, send honest numbers, disclose every position, respect response times and keep to one rep per deal per funder.
- Processor playbookPreparing the submission packageCheck the file before it goes out: verified documents, a current analysis, positions, owners and the right template, so lenders get a clean package once.
- Sales rep playbookSending a submission to lendersBuild the package once, send a tailored email to each lender, record it as sent, and keep each submission's status current as lenders respond.
- Help centerSubmit a deal to lendersBuild one email per lender from your template, or a copy kit for lenders you submit to on their portal, attach the package, and track every response.