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Ferrylend

Using Ferrylend · Lesson 7 of 12

Set up decline reasons

Tidy the lender and merchant decline reason lists so every decline is recorded in a way you can report on.

4 min Updated Owners, Managers

A short walkthrough video is coming. The written steps below cover everything in the meantime.

Why it matters

A decline is information. If one lender declines your restaurants for "Industry" eight times in a row, stop sending it restaurants. That only shows up if every decline gets a reason picked from a short, consistent list rather than typed free-form.

The two lists

ListPicked whenFeeds
Lender decline reasonsA submission is marked declined.Each lender's scorecard.
Merchant decline reasonsA merchant declines an offer, or a deal is moved to a lost stage.Why you lose deals you could have funded.

Both lists come with built-in reasons. Each row shows how often it has been used, and whether it is custom or hidden.

Step by step

  1. 1Open Settings → Decline reasons.
  2. 2To add a reason, type it in the box at the bottom of the right list (for example "Seasonal business" or "Wanted a longer term") and click Add.
  3. 3To rename one, click the pencil. Past declines keep pointing at the reason, so reports pick up the new name.
  4. 4To stop offering a reason, switch it off. It is hidden from pickers but keeps its history.
  5. 5Use the up and down arrows to put the most common reasons first; that is the order reps see.
  6. 6A custom reason that has never been used can be deleted with the bin icon. Built-in and used reasons can only be hidden.

Tips

  • Aim for ten to fifteen reasons per list. More than that and reps pick the first one that is close enough.
  • Avoid "Other" as a habit. If one comes up often, add it as its own reason.
  • Owners and managers (anyone who can manage lenders) edit these lists; everyone picks from them.

Try it in the app

Signed in? Open the screen this lesson covers.

Open Decline reasons

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